21Jun
2012
Industry news, Mobile, SEO, Social Media, Tendencies, WEB today

Confirmed: Google’s Penguin has hit Australia

How to recover and get back on track Did you see a massive 30%+ drop in traffic to your website starting from 24th April? If so, I’m sorry to say that Penguin, Google’s latest anti-spam algorithm, has hit you. Let’s face it, before the Panda and Penguin algos were launched, SEO (or at least the […]
2Oct
2013
online marketing, SEO

Search Engine Optimisation for Intelligent Agents

As I pull onto the road home I realise I've forgotten about a meeting on the other side of town. I say I realise, but really the agent refreshes my memory. The message comes over the speaker system in my car: "John, I can see you're heading the wrong way and you have a scheduled […]
30Sep
2013
Industry news, online marketing, SEO

Hummingbird and the Future of Search Engine Optimisation

This week Google announced that Hummingbird, the largest upgrade to it's search algorithm since 2001, has been live for “a few months”. Where Panda was focused on content and Caffeine improved on speed, Hummingbird is at it's heart an update which attempts to address semantic search. Every SEO company in Sydney tuned in to read […]
8Aug
2013
SEO

Analysing your competitors’ back-links – A Sydney local SEO case study

  Last week I decided to get back to the basics of SEO: Analyse my competitor’s back link profiles, a task that I have to say is not done by many SEOs these days at least not as much as they say. One of the most important key-phrase in our niche is ‘’SEO company Sydney’’ […]
3Jul
2013
SEO, Social Media

Social signs do matter in SEO

A month ago we started working for the local Sydney office of an international software publishing company. Their rankings were pretty good for a lot of long tail keywords and their Adwords campaign had been working pretty well due to the high quality score most of their keywords had. The site also was pretty good, […]
21Jun
2013
SEO

Local citations a Sydney Local SEO case study.

A few months ago, a local upholsterer approached us, looking for help with their internet marketing strategy. The task looked pretty difficult. The website was very nice, but it was the least SEO-friendly website possible: all in java script, almost no text at all, simply very hard. To solve this problem, we created a plan […]
11Jun
2013
online marketing

The Basics of Pay Per Click

PPC, or pay per click, is a method that many companies use for online advertising. If you own a business and need help in improving marketing or advertising procedures, this method may work well for you. Advertising online is becoming more prominent and important in businesses today, because potential customers are constantly connected to the […]
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16Apr
2013
SEO, Social Media

10 Ways Google Plus Can Help You Leverage Authorship

Have you heard of Google Authorship? It's a remarkably simple change in search engine algorithms that associates online content with individual creators. As of 2012, Authorship has already begun to change the face of Internet publishing by making search about real people, not just web pages. As such, it offers producers a unique chance to […]
3Apr
2013
SEO, Social Media

5 ways Twitter can affect your SEO

Most people know that Twitter can be used as a tool for marketing a business, but it can also be an excellent way to improve your search engine optimization. The reason is that when sites are shared using social media, they are increasingly counted toward the ranking of the site. How can you best utilize […]
29Nov
2012
Industry news, Mobile, SEO, Social Media, Tendencies, WEB today

The Google Disavow tool – Are we in charge of our own link profiles?

It all commenced with Bing: yes, Bing launched the same tool around 3 months ago and the whole SEO world went mad. After reading many posts (please find the list below) and attending many webinars, particularly one from SEO Samurai co-hosted by the SEO legend Leslie from SEO Fast, we have a few things to […]
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