On Page optimisation
- Installing Plugins (If wordpress) Managing Google Webmaster Tools Checking for / repairing duplicate content rel cannonical and 301 redirects
- Checking for link and crawl errors Optimizing keywords and title tags (no you don't have to write fresh content) Checking code for tag errors Optimizing internal linking structure
- Check code for declaration errors robots.txt files XML sitemaps
What is SEO?